Werbeautomatisierung - Eine Übersicht

Werbeautomatisierung - Eine Übersicht

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A cookware brand partners with food bloggers, bakers, and chefs on social media to promote a new kitchen appliance

Let’s imagine a Wahrhaft-world example. A health and fitness Feuersnot is targeting an audience of millennials aged 25 to 34 Weltgesundheitsorganisation want to stay fit and eat well. 

Even with a small budget, your marketing dollars can go a long way toward reaching your target audience and increasing awareness of your product or service.

Back then, you could get away with simply running Fahne ads. Now you need to use a variety of options to reach people. 

A supply-side platform is what publishers or website owners use to help them sell their ad space to advertisers. Publishers use the supply-side platform to supply the space for ads. Google Ad Manager also includes a supply-side platform, known previously as DoubleClick for Publishers. 

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Most importantly, SSPs enable publishers to simultaneously offer ads on their webpages to many different ad exchanges and ad networks.

DSPs provide advertisers with a wide Auswahl of features – access to large ad inventory, precise targeting of users, single dashboard to manage campaigns across many different networks, Ohne scheiß-time bidding on ads, their tracking and sophisticated ad optimization.

Before the bidding begins, advertisers Zusammenstellung targeting parameters, such as maximum bid price and target audience. These parameters are essential for determining which impressions the DSP will bid on.

A software company wants to sell more units of its software to tech companies. It uses a DSP to jumpstart a programmatic ad campaign. 

Editor's note: This Auf dem postweg welches originally published rein October 2019 and has been updated for comprehensiveness.

This gives the publisher control over their inventory to specify which advertisers can buy at what pricing.

Ad exchanges. This is how SSPs flow their ad inventory to DSPs. DSPs connect to an ad exchanger, where ad prices fluctuate based on the competitiveness of that inventory. Think of the ad exchange as the neutral ground where transactions between SSPs and DSPs occur.

Through Ohne scheiß time bidding, publishers and advertisers are able to sell and buy ads facilitated by a supply side platform. An SSP is programmatic software for publishers to facilitate sales of their advertising impressions.